Rachel Buscall, CEO of New Capital Link Media, began her career in finance, building a strong foundation in global capital market, investment strategy, and investor relations. She has extensive experience raising capital for large-scale UK property development companies, supporting projects that have gone on to deliver award-winning developments nationwide.

Recognising the importance of global capital flows, Rachel expanded her reach internationally, establishing and nurturing relationships with high-net-worth individuals and private family offices across key markets. During four years in Dubai, she built a robust network of sophisticated investors, including leading commodity and gold sector stakeholders, giving her deep insight into alternative assets and international investment dynamics.

With a proven ability to connect high-quality opportunities with discerning global investors, Rachel is known for her disciplined approach to due diligence, risk management, and return optimisation. Her expertise lies in sourcing and structuring alternative investment opportunities that prioritise investor security, competitive returns, and long-term value creation.